Levi's site lets you make your own art canvas
Published on: 05-Jul-2007
A unique new website to promote top fashion retailer Levi's aims to let you 'Stay True' to yourself as you make your own art canvas using a series of questions based on your own personality.The funky website, designed by marketers at Ogilvy Interactive Singapore for the popular clothing firm's new Stay True online ad campaign, asks visitors a series of questions about their personal profile and favourite things, and then completes a DIY canvas using a vast range of different colours, styles and creative techniques.
Once finished, the eclectic set of questions combines to create a personalised art canvas which is said to draw exclusively on the picks and personality of the individual behind it.
After finishing creating your own art canvas, visitors are then encouraged to surf other areas of the site, featuring a history of the top denim brand, snaps of its complete product range and details of store locations across the world.
Levi's was first formed in 1873 and has gained constant acclaim in recent years for a string of intriguing and interesting advertising campaigns, using billboard, TV and internet mediums to get its message across.
Can't find art to match your decor? You can now...
